Do we need a separate landing page?

You might need a separate landing page depending on your goals. Here are some benefits of using a separate landing page:

  • Increased conversions: A landing page can be tailored to a specific campaign or audience, with a clear call to action (CTA) that tells visitors exactly what you want them to do. This can lead to a higher conversion rate than a generic homepage.
  • Improved user experience: Landing pages are designed to be laser-focused on a single goal. This means that visitors won’t be distracted by irrelevant information, and they’ll be more likely to find what they’re looking for.
  • Better tracking and analytics: You can track the performance of your landing pages much more easily than you can track the performance of your homepage. This data can help you to improve your landing pages over time.

Here are some things to consider when deciding whether or not you need a separate landing page:

  • The goal of your campaign: What do you want visitors to do after they click on your ad or link? If you have a specific goal in mind, then a landing page is a good option.
  • Your audience: Who are you trying to reach with your campaign? If you’re targeting a specific audience, then you can create a landing page that is tailored to their needs and interests.
  • The complexity of your offer: If you’re offering a complex product or service, then a landing page can help to explain the benefits of your offer in more detail.

If you’re not sure whether or not you need a separate landing page, it’s always a good idea to test both options and see which one performs better.